- Attention-getting
- Memorable
- Visual aids, pictures, handouts
- Positions / points stated clearly
- Speak loudly and/or write effectively
- Show both sides of the issues (Pro's & Con's)
- Use facts, history as support
- Simplicity (but not overly simple)
- Music.... if it's used effectively
What makes a good PSA?
Qualities of Good Public Service Announcements (according to Block 1):
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