What makes a good PSA?

Qualities of Good Public Service Announcements (according to Block 1):

• Attention-getting
• Memorable
• Visual aids, pictures, handouts
• Positions / points stated clearly
• Speak loudly and/or write effectively
• Show both sides of the issues (Pro's & Con's)
• Use facts, history as support
• Simplicity (but not overly simple)
• Music.... if it's used effectively